When I first started working on the Slim Jim brand, we realized Slim Jim had the permission to play in the social media meme world. Thus, we embarked on what would be a very ridiculous and crazy journey. We hired a memer with two viral meme accounts to give our brand the credibility in this community. I've Photoshopped many memes, some of my favorites featured here.

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We started with 9.8k followers October 2018 and at the end of April 2019 were above 80k. That's 5.5k followers and 2 million impressions per week; All organic, without paid media. 70% engagement. Shortly thereafter we hit 1m followers.