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When I first started working on the Slim Jim brand, we realized Slim Jim had the permission to play in the social media meme world. Thus, we embarked on what would be a very ridiculous and crazy journey. We hired a memer with two viral meme accounts to give our brand the credibility in this community. I've Photoshopped many memes, some of my favorites featured here.

We started with 9.8k followers October 2018 and at the end of April 2019 were above 80k. That's 5.5k followers and 2 million impressions per week; All organic, without paid media. 70% engagement. Shortly thereafter we hit 1m followers. 

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