During a time when COVID restrictions were loosening, summer was in full-swing, and everyone wanted to get out and enjoy the weather, my partner at 180NY and I had an idea. We decided to host an ice cream rollerskating party sponsored by Reddi-wip. We partnered with Van Leeuwen to supply endless ice cream and Rollerwave to bring the music and the moves to the (roller) dance floor.  

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I created all designs for the event, posters, way finding, shirts, socks, etc. Additionally, I illustrated the poster, which was used for the shirt design.